Counselor High 40 distributor Customized Ink (asi/173232) is diving into digital printing.
The Fairfax, VA-based firm is transitioning a major share of its printing from display screen to digital direct-to-garment (DTG) manufacturing, selecting Kornit Digital fulfillers world wide to bolster its manufacturing capabilities.
Traditionally, Customized Ink has relied on each screen- and digital-printing applied sciences however mentioned that the growing demand for speedy achievement, coupled with the necessity for sustainable and environment friendly manufacturing strategies, has accelerated its shift towards digital know-how.
“At Customized Ink, our mission has at all times been to deliver folks collectively and construct communities via customized attire, gear and swag,” mentioned Eric Stockl, chief working officer at Customized Ink. “As we proceed to innovate and undertake quicker, extra agile options, we’ve accelerated our adoption of Kornit’s digital on-demand know-how in our manufacturing workflows to ship quick, correct and premium high quality designs.”
Kornit Digital affords digital gear and achievement providers, with merchandise like its Atlas MAX on-demand DTG printer.
Late final yr, Customized Ink laid off almost 500 staff, reportedly ending in-house ornament and manufacturing.
The corporate instructed the Dallas Morning Information in an announcement on the time that it was closing its in-house manufacturing facility by the tip of the primary quarter of 2024 and transferring towards a manufacturing mannequin utilizing a community of companions as a manner “to enhance efficiency and higher align the enterprise with its tech-oriented development technique.”
Headquartered in Israel with workplaces within the U.S., Europe and Asia, Kornit Digital affords high-end digital printing methods, inks, consumables, software program and achievement providers via its world achievement community.
“The attire trade is evolving, and corporations should evolve with it,” mentioned Kornit CEO Ronen Samuel. “At the moment’s companies and shoppers worth the flexibility to have limitless design capabilities with quick supply time and produced sustainably. Whereas display screen printing has been the usual for years, Kornit’s superior digital options are revolutionizing the market – permitting prospects to successfully categorical their emotions, likes and feelings via the issues they put on.”
PRINTING UNITED EXPO 2024: Sustaining Margins With Print-On-Demand https://t.co/B4Q8yrh3RR
— Chris Ruvo (@ChrisR_ASI) September 11, 2024
Working on an e-commerce mannequin, Customized Ink has made headlines lately with acquisitions of Swag.com and Printfection. Plus, its fundraising arm is a platform to lift cash and consciousness for charities and private causes via the sale of customized T-shirts and different attire.
In July of 2024, Customized Ink named former Realtor.com CEO David Doctorow as CEO with co-founder, former CEO and Counselor Energy 50 member Marc Katz persevering with on as chairman of the board. Traders led by Nice Hill Companions, a Boston-based non-public fairness agency with billions of {dollars} in property below administration, recapitalized Customized Ink in 2019 and stay invested within the agency.
With 2023 estimated North American promotional merchandise income of $650 million, Customized Ink ranked fourth on Counselor’s most up-to-date checklist of the biggest distributors within the trade.
