Second-hand clothes charity Traid is celebrating its twenty fifth anniversary with the Closet Clear-Out Problem, a marketing campaign that goals to generate 250,000 garment donations in September. This celebrity-backed marketing campaign will assist to boost funds for Traid’s world tasks in help of garment employees, natural cotton farmers and a extra sustainable trend business.
“65% of the inhabitants are actually sporting one thing second-hand; we’re on a mission to make this 100%,” mentioned Maria Chenoweth, chief Govt of Traid, in a press release. To take part within the problem and donate, individuals solely want to pick undesirable objects from their wardrobe, go to Traid’s web site and e-book a free dwelling assortment in order that the charity can curate and resell the clothes.
In October, the outcomes of the marketing campaign will come to life with a Traid Treasure Hunt that includes clothes donated by movie star supporters and the general public.